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Google Ads & PPC

Paid search and display campaigns that bring in qualified traffic. We handle setup, targeting, and ongoing optimisation.

Why paid search works

When people search for what you offer, paid ads put you in front of them at the moment they’re ready to act. Unlike organic search, you control where you appear and can scale up or down by budget. Done well, Google Ads and display campaigns drive qualified traffic and measurable leads or sales.

Reach people actively searching for your products or services
Control budget, targeting, and messaging
Fast visibility — no waiting for SEO to build
Clear reporting on clicks, conversions, and ROI

What we do for you

  • 1.Campaign setup: Search, Display, or both, aligned with your goals and budget.
  • 2.Keyword research and targeting so your ads show for the right searches.
  • 3.Ad copy and creatives that stand out and drive clicks.
  • 4.Bidding and budget management for the best return.
  • 5.Ongoing optimisation: tests, adjustments, and scaling what works.
  • 6.Reporting and insights so you see performance and ROI.

Who it’s for

Businesses that want to grow leads or sales quickly and are ready to invest in paid traffic. We work with local and regional businesses across London, Birmingham, Coventry, Warwick, Leamington Spa, Kenilworth, and beyond. Whether you’re new to Google Ads or want to improve existing campaigns, we’ll set up and optimise so you get qualified traffic. Meetings are online-first.

Ready to grow with paid campaigns?

Tell us your goals and budget. We’ll propose a plan for setup, targeting, and ongoing optimisation.

Google Ads & PPC | Services | InventiveByte LLC