Google Local Services Ads

Google Verified, pay-per-lead ads for local service businesses. Show up when people search for your trade or service nearby — you pay when a lead calls or messages, not per click.

Why Local Services Ads work

Local Services Ads (LSAs) appear at the top of Google when someone searches for a local service like a plumber, electrician, or cleaner. You only pay when a potential customer contacts you — so your budget goes on real leads. With Google Verified (formerly Google Guaranteed), you can stand out and build trust with a badge that matters to searchers.

Generate calls and messages from people actively searching for your services

Show your business at the moment someone in your area is looking

Pay per lead, not per click — so spend aligns with results

Build trust with ratings and a Google Verified badge

Set your budget and service areas to match your capacity

Competitive edge in a cost-effective ad format

What we do for you

1.Check eligibility and guide you through Google’s verification requirements.
2.Set up and link your LSA account to your Google Business Profile where needed.
3.Help you get Google Verified (badge and trust for customers).
4.Configure ads, service areas, and budget to match your goals.
5.Ongoing management and optimisation so you get the most from your leads.
6.Reporting and recommendations so you understand performance.

Who it’s for

LSAs are designed for local service businesses that go to their customers — plumbers, electricians, cleaners, landscapers, and many other trades. You typically need a verified Google Business Profile and to meet Google’s requirements (e.g. insurance, registration). We help businesses across London, Birmingham, Coventry, Warwick, Leamington Spa, Kenilworth, and the UK get set up and run campaigns. Meetings are online-first.

Ready to get more local leads?

Tell us about your business and we’ll walk you through eligibility, setup, and options that fit your budget.